Print that makes Athens look twice, then walks it through the door.
PrintCampaignArt Direction
The project.
Museum of Illusions Athens is an interactive museum on Ermou Street, where optical and photographic illusions turn a visit into play.
The museum needed print that could hold its own in a city full of noise: an ad, a counter stand, a street poster and a schools brochure, each with a different reader and a different job, all of them unmistakably the same museum.
Campaign in print
One key visual carried the whole system: a visitor's head served on a table that dissolves into the pattern behind it, under a line that does what the museum does. It ran as a magazine ad, as a counter stand with a QR code and a 10% booking offer, and as a back-to-school poster on the street, each piece built around the single thing it had to make someone do next.
Educational visits
