Talk to a trusted doctor, instantly, from anywhere.

Product DesignUI/UXArt Direction
The instaDoctor website on desktop and mobile: a doctor search with specialty, area and appointment type, over the brand's teal waves

The project.

instaDoctor is a telemedicine service that puts a trusted doctor a tap away, day or night. Patients describe their symptoms and connect with a certified professional in minutes.

Mobile first

The instaDoctor mobile home screen: a search for specialty, area and appointment type under the headline Find your doctor fast
instaDoctor mobile results for cardiologists in Athens, with a doctor card showing rating, visit price and specialisation
Four instaDoctor mobile screens: the Live Doctor landing page, a symptom picker, member sign in and the matching screen that connects a patient to a doctor

Most patients arrive on a phone, often while they're already unwell, so the mobile flow was designed first: one search for specialty, area and appointment type, then a guided path from symptoms to a live doctor in a few taps.

Web screens

The instaDoctor homepage on desktop: doctor search over a teal stethoscope, headline stats and the popular specialties carousel
Further down the instaDoctor homepage: the app download banner, top-rated doctors and medical articles
instaDoctor desktop results for cardiologists in Athens: a map beside doctor cards with bookable time slots for the week

The desktop site grew out of the mobile flow. The search leads the homepage, top-rated doctors and specialties sit right under it, and results pair a map with each doctor's open slots so booking takes one click.

Campaign

instaDoctor app store campaign: four panels showing the app's search, nearby doctors on a map and doctor profiles with ratings

The launch campaign carried the same teal, type and product screens into the app stores, so the listing a patient sees before downloading looks like the service they get after.

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