UP2 is a company aimed at architects and specializes in premium frame and door systems. However, it’s not your everyday retailer. UP2 defines excellence and attention to detail, providing architects with top-quality wooden and steel frames to incorporate in their creations. With that in mind, up2.gr resembles a contemporary shop brought to life by a minimalistic design, and unlike any other shop, mostly making use of grayscale colors. However, the presence of picturesque images, compensates for the lack of color, creating a vibrant user experience throughout the site.